Civic Rebranding

High Tech Corporate Brand Rollout

Telecom Awareness Campaign

Record Setting Home Builder Relationship

Superior Electronics / Cheetah Technologies

Superior Electronics manufactured hardware and software for the cable television industry. Growth was sluggish despite innovative products and little direct competition. We were hired to improve brand awareness and jump-start sales of a new product line.
For the new product rollout we put together an awareness and traffic-building campaign (ads, direct mail, trade show booth, brochures, and press and sales kits) for the debut at a national trade show. The result was traffic jams at Superior's booth and more leads than were generated over the past two years.

The marketing that followed pushed Superior into new markets and categories. It branded them as the industry leader to count on for innovation and reliability. And it apparently worked - their growth landed them near the top of the list for Florida's fastest growing companies in 1997.

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