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Switch and Data
We found that Switch & Data had strong brand awareness in a limited market segment but none in an emerging segment with limitless potential. Each needed it own strategic approach. Their collateral, print ads, trade show booth, PowerPoint presentations, internal training material, stationery and corporate documents got a strategic makeover that grabbed attention and drove new business growth. The campaign simplified complex messages, built awareness faster and shortened the prospect's learning curve. Graphic representations of Switch and Data's unequalled scope created eye appeal throughout the campaign.
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