Civic Rebranding

High Tech Corporate Brand Rollout

Telecom Awareness Campaign

Record Setting Home Builder Relationship

City of Palmetto Community Redevelopment Agency

We studied why Palmetto continued to suffer image problems despite nonstop progress. We weren't surprised to find age-old inherited biases at work. What did surprise us was that the bias ran deepest among Palmetto's own residents.

Using the theory that goodwill begins at home, a series of billboards touted little-known but impressive local facts. Eye-catching brochures spoke of Palmetto's unique combination of economics and lifestyle. Print ads carried the message regionally.

The campaign quickly created buzz, generating inquiries from residents, tourists, the press and nearby cities. Irrefutable data provided credibility and impact for a very effective limited campaign. Several residential relocations have been attributed to the billboards alone. City leaders are thrilled with the reaction and are planning further image realignment.

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